Samsung’s groundbreaking QD-OLED technology is revolutionizing the TV market by addressing the long-standing limitations of OLED TVs. OLEDs are renowned for their vibrant colors, deep blacks, and excellent contrast. However, they have always lacked brightness and suffered from glare in brightly lit rooms. That is until Samsung introduced the S95B in 2022.
The S95B became the first TV to incorporate QD-OLED technology, aiming to solve OLED’s brightness issues. With a peak brightness of 1,060 nits, it surpassed competitors such as the LG G2, effectively solving the long-standing problem of OLED TVs being dimmer than desired.
Shortly after, Sony released the A95K, which boasted one of the best picture qualities on a TV. Unfortunately, sales figures for the A95K were disappointing. The high price tag of $2,999 for the 55-inch model contributed significantly to its low sales. In contrast, LG’s G2 was already available at a discounted price, making it a more attractive option for consumers.
However, in 2023, Samsung introduced the S90C and S95C, two QD-OLED TVs with peak brightness levels of 1,100 and 1,400 nits respectively. These models matched LG’s W-OLED TVs in terms of features and picture quality. The S90C, in particular, stood out as a strong competitor to traditional OLEDs due to its more affordable price tag, despite its slightly lower brightness compared to the S95C.
QD-OLED technology has had a significant impact on the TV market, attracting customers with its balanced picture quality. It has proven to be a game-changer, overcoming the limitations that regular OLEDs couldn’t achieve. As the Sony A95L showcases impressive image quality, the future of QD-OLED technology looks promising. The competition between manufacturers is pushing OLED technology to evolve further.
While W-OLED technology is not completely obsolete yet, QD-OLED has already demonstrated its superiority in terms of picture quality. Customers now have the opportunity to enjoy vibrant colors, deep blacks, and excellent contrast, all without sacrificing brightness. Thanks to Samsung’s innovation and the continuous advancement of QD-OLED technology, the future of television viewing is looking brighter than ever.
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