MSNBC Demotes Al Sharpton As The Public Continues Losing Faith In The Corporate-Run Mainstream Media

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Following a decision in July to cancel three daytime programs, MSNBC President Phil Griffin has announced yet another far-left host will see their daytime program eliminated (or in this case, relegated to a new, less prominent, time slot). Al Sharpton, who has hosted PoliticsNation on MSNBC since August 2011, will see his previously five night per-week show relegated to Sunday mornings at 8 AM.

Despite the apparent demotion, Sharpton is taking his show’s removal from the weekly daytime line-up well. “First, I can reach a wider audience of people who don’t get home by 6 at night. Second, I can now get the A-list guests and newsmakers I want. And third, a Sunday morning host is what I always wanted to be,” he told New York Daily NewsNever one for modesty, he continued, “I never wanted to be a weeknight pundit. I wanted to be a Sunday morning newsmaker. I wanted to be Dr. Martin Luther King, not Larry King.”

Sharpton’s demotion comes as three other far-left leaning programs were eliminated at MSNBC. “The Cycle,” “Now with Alex Wagner” and “The Ed Show” were canceled in late July as the station’s management sought a shift away from ‘Progressive’ opinion-oriented shows to breaking news coverage.

“Change can be hard,” MSNBC President Phil Griffin wrote in an emailed memo to the channel’s staff. “There’s no doubt it’s been a difficult time, but we have exciting opportunities ahead.” Reportedly, the shake-up was ordered by the new chairman of NBC News (which itself owns MSNBC), Andrew Lack. According to the memo, the goal is for MSNBC to cover breaking news daily from 9 AM – 5 PM, with opinion-oriented shows to follow.

Griffin and Lack undoubtedly saw the writing on the wall: MSNBC has witnessed a dramatic decline in viewership as the American people lose faith in the honesty and integrity of the corporate-dominated mainstream media. A review of the 2015 Q2 Nielsen ratings report by Politico stated the following: “Meanwhile, MSNBC continues to struggle with its ratings, as viewership declined 17 percent in the total day demo. MSNBC currently sits in fourth-place in the demo for total day with just 86,000 viewers, behind CNN sister network HLN.”

According to a Gallup poll conducted from June 2-7 2015, only 24% of Americans have confidence in newspapers, while only 21% have confidence in television news. Both numbers are down from historical norms.

June 2015: How Much Confidence Do You Have in Each of These Institutions in American Society?  MSNBC Demotes Al Sharpton as the Public Continues Losing Faith in the Corporate-Run Mainstream Media lej 7o0ruuu j8tilxtkga

A poll conducted among 18-29 year-olds by Harvard University’s Institute of Politics found just 2% trust the media to “do the right thing” all the time; a result referred to by the Washington Examiner writer Paul Bedard as “the latest nail in the media’s coffin, a downward spiral that has resulted in fewer younger Americans reading traditional media and especially traditional platforms such as newspapers and magazines.”

Clifford Cunningham is an amateur writer from Greater Boston dedicated to defending and promoting Libertarian and Constitutionalist ideals. He served two terms as a City Councilor in his hometown of Chelsea, leaving office in January, 2016.